From the Journals of Maria Gudelis: Selling Digital Products
29 01 2010
When you think of selling products online, most people envision getting a big box delivered by the postman to their door. Physical products are not the only ones sold by online businesses. Digital products are a hot commodity in the eCommerce market.Selling physical products requires a lot of preparation on your website. You want to make the products visible via photos, create landing pages, market them elsewhere and create a reliable shopping cart process meets the customer’s needs. This process is different when it comes to digital products.
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Business is doing a pretty good job of catching up to the technology created for it. One popular term you’ll find within that arena is eCommerce. What is it all about and why should you care?
Once you decide that doing business online is right for you then the job of creating your online presence begins. Creating an eCommerce website has much in common with creating a website in general. So let’s get back to basics.
Readers visit your website each day. They are there for information to start. They may keep coming back because of your charm and wit or to get to know you before they try your product or service offerings. Let them know that you are real person by returning the favor and visiting them too. 
Have you ever received one of those surveys in the mail after visiting a store or having a surgical procedure? One of the most prominent questions is “What did you like and what can we improve on?” It is worded differently in each one you receive but the point is that they want to know your opinion of the job they are doing. Use surveys to get in touch with your readers.
Who wouldn’t want to be viewed as an expert in their field? It can mean more traffic, more sales, more credibility and greater visibility. Your readers and social bookmarking sites can help you there.
When you check the stats you are always looking to see how many unique visitors you have to your website. To see those numbers go up every month, you need a method for attracting new readers. This same method will also keep current readers coming back for more. So, what is it?
Every person has bought at least one product that didn’t do what the advertising said that it did. That’s what we get for watching late night infomercials. If you want your online business to be around in three years, build relationships through integrity.
How do you build trust with others? You get to know them and find out what they are all about. It is easier to do that face to face, yes, but it can also be accomplished in cyberspace if you are willing to work at it. But, why do any of that anyway?
