Readers visit your website each day. They are there for information to start. They may keep coming back because of your charm and wit or to get to know you before they try your product or service offerings. Let them know that you are real person by returning the favor and visiting them too. Read the rest of this entry »
Have you ever received one of those surveys in the mail after visiting a store or having a surgical procedure? One of the most prominent questions is “What did you like and what can we improve on?” It is worded differently in each one you receive but the point is that they want to know your opinion of the job they are doing. Use surveys to get in touch with your readers. 
Who wouldn’t want to be viewed as an expert in their field? It can mean more traffic, more sales, more credibility and greater visibility. Your readers and social bookmarking sites can help you there. 
When you check the stats you are always looking to see how many unique visitors you have to your website. To see those numbers go up every month, you need a method for attracting new readers. This same method will also keep current readers coming back for more. So, what is it? 
It is incredible how a person’s opinion can turn on the smallest thing. In online business, that would be customer service. It can set you apart from other businesses of a similar nature. It builds a trust-based relationship with your readers and potential customers.
Every person has bought at least one product that didn’t do what the advertising said that it did. That’s what we get for watching late night infomercials. If you want your online business to be around in three years, build relationships through integrity. 
How do you build trust with others? You get to know them and find out what they are all about. It is easier to do that face to face, yes, but it can also be accomplished in cyberspace if you are willing to work at it. But, why do any of that anyway? 
It seems like just about everyone has a blog these days: students, moms, churches. So where is yours? Businesses can really benefit from a blog that goes along with their website. 
